Lance Armstrong’s use of Social Media
You don’t have to be a cycling fan to appreciate how Lance Armstrong is using social media to get his message out. A relative newcomer to twitter, Lance has nearly 900K followers. He is only following 73 but nonetheless, he engages in daily conversions with his followers. His responses can vary from answers to simple questions about the protocols of bike racing: posted by those unfamiliar with the sport: to acknowledgements of a mutual appreciation for a rock band or restaurant.
He also posts photos regularly, even sometimes from the bike, and he is now publishing a video cast before each stage of the Giro d’Italia ( A major three stage bike race currently taking place in
- He has been drug tested 28 times since he returned to competition
- He likes NC Native Ryan Adams
- He drives his kids to school when he is home in
- He helped his son build his pinewood derby car.
- What the metal plate and screws in his right shoulder look like.
- He likes to rib his teammates, especially Chris Horner, who he gave the nickname ‘redneck’.
What this has done is humanize a big celebrity, and bypassed a lot of the mainstream media in the process. We now get to see an unfiltered view if this amazing man. The way he has used social media is a good example of how to do it right, and a model for others to follow.